Business and Innovation Kuala Lumpur

PROJECT DESCRIPTION

Following huge success in the past, The London Speaker Bureau hosted The Business of Innovation Summit in Kuala Lumpur. The conference is recognised as one of the most powerful for business leaders and industry captains in Asia. The conference boasted a range of high profile speakers, including Bob Geldof and Richard Quest, providing unparalleled access to their ideas and opinions on thought leadership and insights into future strategic decisions. It aimed to provide an understanding of the opportunities that leaders face today. CreativeConnection provided visual minutes at The Business of Innovation Summit where we were able to interact and extract information from key speakers as well as delegates. The information captured was invaluable in recording the event and allowed for another aspect of engagement and excitement at the conference that is unique. The artists used a combination of words, images and colour to depict the day, highlighting aspects that were significant and developing throughout the day. The mural was clearly visible throughout the day and participants were invited to discuss their thoughts and feelings from the event with the artists, creating a rich and enlightening board

PROJECT CHALLENGE

• 1: Engage delegates in conversation and capture their thoughts as to the Future of Innovation
• 2: Capture core speaker insights to enable a visual record for social media circulation post event
• 3: Provide high focused content for post-event communication and delegate reports

WHAT WE DID

We provided a team of highly skilled Narrative Visulisationists. Both were experienced in large scale conferencing, delegate communication and innovation and technology. Both also had multiple language skills relevant to the makeup of event delegates. A 2mrt x 8mtr mural was created capturing The core speaker insights, delegate conversations and summary points. Images were transferred into low and high-resolution formats for use across digital and traditional channels. A portfolio of follow up digital communications was also provided using key visuals captured on the day (Newsletter, Instagram, Pinterest, LinkedIn and FaceBook posts).

RESULT

The results were fantastic with ongoing participation in the Business and Innovation forums. The clients were very happy with the outcomes and delegates commented on the higher levels of integration and participation as a result of the CreativeConnection Narrative Visualisation team.

CLIENTS

London Speakers Bureau

CATEGORIES

Events, Consulting, Marketing

COMPLETED

Ongoing 2015-2020

PROJECT BUDGETS

£6000