For achieving maximum audience engagement and interaction and capturing information we worked towards a digital mixture solution for Health Care Plus.
Delivering core audience engagement in a large event setting. Key deliverables were.
- On-site data capture and monitoring
- deeper level interaction with delegates
- Live digital updates for an integrated experience
- Support speaker engagement
- Deliver something new and unique for the event
- Provide follow up materials for post-event communication
WHAT WE DID
Using a mix of metavisioning tools we created a narrative wall which captured key data from delegate conversations. Key questions were predetermined with the client to assess deeper level needs. A secondary digital narrative team were provided to visualise and retweet online comments and Social Media messages from external delegates. All were provided live and in real time.
Higher levels of engagement from event delegates. Almost all delegates were communicated with and their vision for the future captured by the team. The final mural narrative visualisation wall was used as a post-event follow up with core Metavisioning questions to start the implementation plans and strategy discussed at the event. Voted by delegates as the most interactive event they had attended. The online response was high with the instant content formation which increased website traffic by 50%, and Social Media interactions by 100%. Each Social Media channel gained over 3000 new followers as a result of the days of live digital interaction.