The Worldwide Tribe x CreativeConnection

The Worldwide Tribe x CreativeConnection Collaboration

Where it all began…

I’m not an expert on the refugee crisis and like many others, most of my knowledge so far has come from the mainstream media. This has gone from using dehumanising and negative language such as ‘swarms’ in August 2015, to a more supportive and emotive response after the photograph of a child washed up on a beach after attempting to reach Greece appeared across UK papers last September. On the most part, I think the British public have been supportive of the refugee crisis since then, though as with many things, it is easy to say how awful it is without actually doing anything about it. Like many others, I fell into this category, always thinking about what I could do to help, but not actually doing anything about it.

In August 2015 I shared a Facebook post written by Jaz O’Hara of her experience going to the ‘Jungle’, the refugee camp in Calais. I was moved and outraged by what I read and like many others, could not believe the conditions these people were living in, or how we could let them live in these conditions. These are people, humans, not animals, yet this is how they are being treated. This post is what really opened my eyes to the what was really going on, along with 65k other people who shared the post almost overnight.

Introducing The Worldwide tribe

Fast forward to today and Jaz, along with bunch of other amazing people, has founded an organisation called The Worldwide Tribe. The Worldwide Tribe is a group of people who are dedicating their lives to helping and supporting refugees, having a direct and positive impact on a ground level that many others do not have access to.

We are very proud to announce that we will be working in collaboration with The Worldwide Tribe to bring to life some of the stories and experiences of the people they have met along the way.

CreativeConnection for The Worldwide tribe Social Media Campaign

Over the coming weeks and months, we will be launching a series of illustrations based on the stories of some of the people living as refugees as well as the people who are on the ground, doing their best to help support these people in any way they can. Each illustration will have a specific donation page to go with it so you will always be able to donate and support the people in each of the stories we tell.

Alongside the illustrations we will also be launching a series of animated videos which tell a different side of the story to what we usually see from the mainstream media. We’ll begin with why people leave their homes in the first place, what drives them to make the terribly dangerous journey to Europe and the refugee camps. We’ll also look at how difficult the journey is right from the start, just to get across the Syrian border, long before they even make the crossing across the sea.

There are so many reasons why people leave their countries, and so much they have to go through in order to escape and build a better life for their families and we felt like this was an important message to communicate the you, the public, through the words of those who have experienced it first-hand.

What do we want to say?

We hope that by telling these stories from the people who have lived them will help to overturn negative preconceptions that many people still have about refugees and immigration which was particularly highlighted in the recent EU Referendum. We want to help people understand that these are real people, just like you and me, trying to escape war and often death, to live a normal life with their families.

I am so proud to work for a company that supports and cares about these causes and I am so grateful that we can use our expertise in animation and illustration to help raise awareness of the horrific things these people have to go through, not only when crossing the channel, but long before that, in their homes and communities.

We will be launching this campaign on our social media channels, harnessing the power this platform can have for raising awareness of amazing causes like this. The Worldwide Tribe began from a simple Facebook post and so we felt it fitting to utilise the same channels to reach a wide audience, across the world, who want to do their bit to help the innocent men, women and children living in conditions we can’t even begin to imagine.

If you would like to donate money to The Worldwide Tribe to help fund their support for refugees across Europe you can visit their donation page.

The Worldwide Tribe

Illustration by Lara Popovic

Do you want to get involved or partner with us on this and future initiatives?

As a company, we have decided to actively create and fund our own campaigns for issues we are passionate about. Over the next year we will be creating a series of campaigns which support key causes such as environmental issues, women’s and children’s rights, and the development of a new economy. We are looking for partners and supporters who can help publicise the visual messages we create as well as work on campaigns with us (as advocates or key individuals within the campaign sectors). If you like these images and animation, feel free to share these on your own social media sites.

For more information on how to get involved in this campaign please email:

If you’d like to get involved with our future campaigns please email:

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