Children’s Commissioner

Children’s Commissioner – Why Children’s Rights Matter

Project Background:

The Children’s Commissioner for England, Anne Longfield works on children’s rights under the United Nations Convention on the Rights of the Child (UNCRC) as well as other international human rights agreements.  The Children’s Commissioner and UNCRC promote and protect all children’s rights and also those of young adult care leavers and young adults with other needs.

There is a focus on the rights of children who live away from home, children who receive social care services and vulnerable children but also the promotion of equality and reducing discrimination faced by children and young, particularly with regards to race, nationality, ethnicity, language, religion, sex, gender or sexual orientation and whether or not they are disabled.

Children’s rights are important – they protect children from harm and make sure that they get support and help, so that they can grow, develop and be happy! UNCRC want children and young people to know and understand their rights, and this is why they commissioned CreativeConnection to produce 6 animations telling the stories of vulnerable children.

The Result:

In total, six animations were produced for the Children’s Commissioner, each telling the story of a vulnerable child. As the target audience were children, a very creative approach was taken, utilising techniques such as pop up book, mini theatre, stop motion and collage. This gave a diverse and unique feel to each of the videos, bringing to life the very different stories of some of the difficulties children may face. The videos were created with the help of a group of children and young people aged 8-18 years, who also voiced the animations.

The stories of each video really speak for themselves:

Jamila’s Story

Dani’s Story

Stephen’s Story

Jodie’s Story

John’s Story

Dan’s Story


The Team:

This was an amazing project to work on in which everyone involved was passionate and determined to provide a tool that would help children understand their rights when in difficult situations. There were five artists working on these six videos, Alexandra Becker, Temujen Gunawardena, Caroline Rudge, Sarah Burgess and Jess Harvey, alongside Project Manager and Editor Isolde Godfrey. The artists were given free reign creatively which helped create this diverse and inspiring series of videos, each putting time and effort into the ideas and creation of each piece. It was important that the voice over’s were of children to make the animation more relatable to those watching it but also to involve vulnerable children in the making of the videos. Everyone working on this project felt very passionate about the project and cause and both the client and us believe this really shines through in the resulting videos.

Your Thoughts:

What do you think of the use of different styles for this animation series? Do you like the use of children as voice overs? Do you feel that after watching these you understand more about childrens rights?