CreativeConnection teamed up with Colin and Dan Parish of Massive Dog to create this animated music video to help raise awareness, support and money for the Alzheimer’s Society. The animation style chosen was hand drawn but also optimised stop frame motion to create more dimension and movement to the animation. This also allowed for the red scarf to feature throughout, moving though each ‘stage’ of the disease and the story giving an emotional response and feel to the whole animation.
The animation was received brilliantly and is still shared on Social Media to raise awareness for Alzheimer’s. It has received over 13k views on the CC YouTube channel alone and raised £13K for the Alzheimer’s Society.