Developing Trends in event services and event planning, creativity and communication.
After years of experience of delivering event services working at small, medium and large scale events like the Business Innovation Event with Sir Bob Goldof, we would like to introduce our Top 5 ideas for creative graphic facilitation to help our clients get the most from our expert artist teams. All these ideas have been tried and tested with high level results.
#1: Large Scale Murals for Maximum Event Impact
One of our best sellers and most successfull event enhacement tools is our large scale Visual Minutes and Narrative Visualisation Murals. These Murals allow increased engagement with event delegates and can be built to any shape and size and delivered in any language and style. They are often praised by both organisers and delegates for their impact and interactivity.
1: High level delegate engagement
2: Live capture with visual impact
3: Excellent research tool and data capture tool
4: Ability to capture key messages and trending themes
5: Easy to pack up and take away for ongoing use
6: Multiple styles and languages available
7: Digital images for digital engagement
8: Can be delivered in any shape and material
9: Grow and capture prospect and user data
See the impact a mural can have in this Graphic Facilitation video
#2 Digital Murals for mulit channel integration
Digital Murals are similar to large scale murals however they are created on a digital platform and usually live streamed to a large screen during the event.
Using technology the graphic design team, graphic facilitators and digital design team create a live interative digital experience event service. A full scale mural can be created from delegate conversations and shared at the event on a large screen as well as lived streamed to an external participating audience via the event or client website. Digital keywords and trending themes can also be shared with associated digital images across the event social media platforms for ongoing multichannel interaction.
1: High level Digital Interaction
2: Multichannel Communication Capabilities
3: Live Speaker Visuals
4: Internal and External Delegate Engagement.
5: Generate Social Media Interaction and User Generated Content.
6: Drive Traffic to multiple channels
7: Grow and capture prospect and user data.
#3 Social Media Event Campaign Tools
As part of the digital revolution we have enhanced our Graphic Facilitation and Visual Minutes and Graphic Design capabilities. Specifically to help grow external activity pre, during and post events. To enable live interaction across social media platforms we have developed a Social Media Campaing Tool service which will connect with internal and external event delegates on various channel platforms.
Our team of graphic designers, artists and digtial graphic facilitators will capture key messages emerging from the event and create social media ready visuals for posting across Facebook, Twitter and Instagram and LinkedIn sites. Each post will generate conversations around key topic areas creating an online buzz for each Social Media channel. Our team will monitor the online activity and create personalised responses to channel users delivering a deeper level engagement. Users can then share the content across their own platforms widening the reach of the core event messages. This can be focused on specific segments or as a larges scale communication programe.
1: High level Social interactivity
2: Opportunity to grow social media subscriptions and engagement levels for future prospecting
3: Ability to deliver core event messages in an instant across multiple platforms
4: Continue to use core message visuals well after event close to keep the momentum going across social media networks
#4 Cost effective stand building and Event Planning
1: Cheaper than traditional stand development good ROI
2: High level delegate interaction
3: High level stand interaction
4: Unique designs which draw attention
With our lightweight materials and creative stand design team we can build unique and cost effective event stands which will match any high spec high cost stand delivery. The key is in the creative thinking and flexible materials we can offer. Our teams have created mini forests which have come to life in front of delegates as we capture their conversations on the trees, to staring with a blank canvas and ending with a communication masterpiece from delegate conversations and interactions. Our stands are not expensive but very effective with delegates and event organisers often choosen them as the best stand at the event or the busiest stand at the event. Our clients always achieve great results with high level ROI and strong lead generation and conversion from our personalised creative approaches.
#5 Metovisioning takes content to another dimension
If you think once the event is over the content is no longer valuable then you would be wrong. The core benefit of graphic facilitation, Visuals Minutes and Artists in the room is the content value they create. The team have the unique ability to capture conversations and key messages from your speakers, delegates or potential target markets. The graphic facilitation team along with graphic artists are right there listening to your prime customers and the content being captured is incredably valuable.
‘Content Capture can determine keywords for maximum optimisation’
The content captured can determine keywords for maximum ongoing optimisation for your website, website content and social media interactions. The phrases and trends captured can determine the conversational strategy you have with your target groups moving forward. The long tail phrases can determine the direction your projects can take or the language and terms you should use to truly engageg your audience and delegates in follow up communications.
‘Visuals capture can enhance all our social media channel activity’
The visuals captured can be used to enhance all your social media channels. The visuals captured by the artist and graphic design team can be further developed into Infogrpahics, Rich Pictures, Social Media posts or Videos promoting the key messages captured in each. The visuals captured can be removed and used as stand alone visuals for follow up communications, event reports or workshop proposals. These are the words, faces, images and reactions of your target groups and therefore offer a high level of personalisation and meaning for future communications.
If you would like to book a team or find out more about our new innovative services our how we can help improve your event or build your next event stand, contact our booking team today.
We offer event services in all styles and languages and our visual minute and event services teams are global.