Today, on Human Rights Day, we make a stand #WithRefugees.
We have produced two animations in collaboration with The Worldwide Tribe to tell two stories that were told during their time on the ground in refugee camps in Europe, to make a stand #WithRefugees. These harrowing and terrifying accounts show a side of the refugee journey that are not told in the mainstream media a truly demonstrate both the reasons for leaving their country, and the ordeal they have to go through to reach safer places.
We spoke about our reasons for developing this campaign and more about The Worldwide Tribe in a blog post earlier this year and its so amazing to finally share it.
We are very proud and humbled to have worked on this project and are so pleased to finally be able to show you the stories of Zeinah and Yaman. Please, if you want to share these videos, use the #WithRefugees to add to the already strong and supportive community that make a stand.
Utilising Social Media for Campaign Launch
As this was an awareness campaign, we wanted to ensure that as many people as possible could view and support the campaign. A full marketing campaign was launched the day before the official launch date of 10th December, Human Rights Day 2016. Creating short GIF images to act as teasers to the full length animations helped to create suspense and intrigue before the full launch. To add impact, we included key words that felt impactful and created the feeling of horror that these stories show. Crucially, a question was included on the final slide to encourage conversation and engagement with the audience. Have you ever thought about what you would do in their positions? I know that i can’t even begin to imagine what i would do but i hope that i would be as brave as these two stories, and the thousands of other who have been through similar experiences.
Developing Digital Tools to Create Community
To create a space that could host all elements as well as provide a space to create a community, CreativeConnection developed a landing page that not only houses both animations, but also allows the public to comment and share stories of love and support. Through all communications throughout the launch the public will be encouraged to post comments on this space, but also long term with the hopes of the page developing naturally into a safe space for refugees to visit and feel welcome.
You can add your story or support by visiting the landing page.
What can you do?
Now we invite you to make a stand with us by sharing these animations and adding your story of support to the landing page. We really hope that these stories move you to act, because together, we can make a difference, and we can help make refugees feel welcome. No one deserves to go through through this and it is heartbreaking that even when they finally reach a destination that they think will be safe, they are turned away or treated like animals, or worse!
Please, help us and The Worldwide Tribe do all that we can to stand #WithRefugees.
If you would like any more information on how you can help or get involved please email email@example.com
If you would like to use any of the materials produced for this campaign to show your support, please email firstname.lastname@example.org
Thank you for your support.